Accelerating Business Value with SaaS

Today & tomorrow Pat Murphy, VP of Business Development at Jaduka, & I will attend IBM’s Accelerating Business Value Conference in Palisades, New York. The focus of this conference is to bring together business executives, subject matter experts, & Independent Software Vendors (ISVs) in an effort to collaborate on making alternative delivery models available for software solutions through IBM’s Blue Business Platform (BPP).

As reported by IBM, the tides of innovation are driving radical changes in the software market. Alternative delivery models are opening up choices for line of business executives & providing new market opportunity for software vendors. Analyst predictions include:

– By 2012, 70% or more of businesses with greater than 100 employees will have deployed at least one Software as a Service (SaaS) application. – Saugatuck Technology, May 2008
– The Cloud opportunity is potentially $95 billion, or roughly 12%, of the total worldwide software market, within five years – Merrill Lynch, May 2008

Just as Pat discussed in a recent blog post, NetworkIP & Jaduka have been doing Software as a Service (SaaS) for many years. In fact, we are doing SasS 20 million times a month & that number continues to increase. Enterprises are quickly realizing the many pros of SaaS which include: affordability, immediate ROI, subscription pricing, quick deployment times, & the elimination of hardware &/or IT maintenance costs.

Going forward we plan to work more closely with ecosystems such as IBM’s Blue Business Platform in an effort to enable more companies to easily leverage the power & cost-savings that Jaduka & NetworkIP’s voice & transaction services software offer.

Brian Kirk
VP Business Development
NetworkIP & Jaduka

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