August 11, 2008
We are looking forward to hosting next week’s Prepaid Leadership Summit in Las Vegas at the 2008 Prepaid Press Expo. This will be our third year hosting the Prepaid Leadership Summit. The Summit provides us an opportunity to share our knowledge of the prepaid industry with our customers. We touch on new things that we are developing at NetworkIP, we provide our perspectives on what is happening in the prepaid industry (lot of regulatory items this year), & I have the pleasure this year of discussing new opportunities for our customers. This year’s summit is packed full of great information & is sure to be a HUGE success for all of our customers!
The Summit agenda is as follows:
Date: Wednesday, August 20th
Time: 8:00 to 11:00am
Location: Pisa/Palermo Room at Caesar’s Palace
8:00 – 8:30am – Attendee Check-In & Breakfast
8:30 – 8:45am – NetworkIP Welcome Address
Speaker: Pete Pattullo, President & CEO
8:45 – 9:30am – NetworkIP Technologies & Features
Speakers: Nichole Janner, Vice President of Prepaid Services
Karthik Srinivasan, Director of Systems Engineering
Wendy Gauthier, Solutions Manager
9:30 – 9:45am – Regulatory Landscape
Speaker: Jennifer Begin, Regulatory Manager
9:45 – 10:15am – Mobile Opportunities
Speaker: Brian Kirk, Vice President of Business Development
10:15 – 10:45am – NetworkIP POSA & Transaction Services
Speakers: Doug Williams, Vice President of Transaction Services
Joslin Sansom, Transaction Services Manager
10:45 – 11:00am – Branding Dashboards
Speaker: Pete Pattullo, President & CEO
August 5, 2008
Every time I walk into Starbucks I’m hit in the face with a new sales promotion. Howard Shultz & crew are doing all that they can to turn Starbucks around. If successful, their current promotion will have consumers visiting a Starbucks twice a day. The approach with this promotion is that if the consumer returns with their morning receipt after 2:00 PM, they will be offered any grande (that is a ‘medium’ for you folks that have yet to pick up on the Starbucks lingo) iced drink for $2.00 instead of the usual $3.50 & above price tag.
I can’t help but look at a promotion like this & imagine the benefits that Starbucks could achieve if they would simply use communication & transaction based technologies to market & manage this promotion. The problem is that too many companies perceive such an integration to either be impossible, or if possible then too expensive.
My morning coffee was paid for using my Starbucks credit card. Talk about a loyal Starbucks’ customer… I earn Starbucks points with all of my purchases instead of miles or cash back. Since Starbucks has already “signed me up” why not alert me of this promotion via text message or better yet with a phone call rather than catching me only after I’ve walked through their doors? It wasn’t until I purchased my coffee & then asked for my receipt that the clerk even notified me about the promotion. What if I wouldn’t have asked for my receipt? Would the clerk even have told me about the promotion?
Even if I do decide to return later today it is now my responsibility to remember the promotion & I’m also forced to keep track of my receipt for the rest of the day. With the use of communication & transaction based technologies I wouldn’t have to do either. Since I’m already a loyal customer & I’m using a Starbucks card I shouldn’t need to hang on to my receipt. My purchases could be tracked on-line & when I return later in the day my Starbucks card could be scanned to validate that I made a purchase earlier that morning. As for forcing me to remember the promotion, since Starbucks already has my mobile phone number I could be sent a text message or recieve a voice call around 1PM to remind me about the promotion. Both of these solutions could easily be enabled through the use of Jaduka’s Voice & Transaction Services APIs.
Again, it’s obvious that too many companies do not realize how easy & inexpensive it is to add these types of technologies to their applications & promotions. This is especially true for companies wishing to add voice.
The Public Switch Telephone Network (PSTN) for too long now has been inaccessible to companies that do not have huge telephony equipment or deep pockets. With Jaduka’s Voice API we have removed these barriers & we have made it easy & inexpensive to plug in to that telephony network. With our APIs you can make your applications & promotions heard.
July 18, 2008
As a leader in the prepaid industry we realized the value of our clients building successful brands long ago. We take every opportunity to advise clients on what to do (brand-builders) & more importantly what not to do (brand-killers) in order to build a strong & successful brand for their product. We even went so far to develop a 3-part Branding Toolkit that provides our clients the tools & techniques to manage, measure profit, & protect their prepaid brand.
You can download NetworkIP’s 3-part Branding Toolkit from our website.
At NetworkIP we make it a point to continue building our knowledge base & sharing with our clients what we have learned & what others are saying about brand building. Just yesterday we caught a post from Om Malik describing the frustration he has with advertising being every where. Om initially opened with Delta’s plan for printing advertisements on their boarding passes & then he lead to talking about how IDT is going to begin inserting advertising messages on their prepaid calling cards. IDT, using VoodooVox as a technology provider, will play an advertisement to consumers based on the consumer’s demographic profile (where they are calling from or to) when making phone calls. While there may be additional dollars for IDT to gain from advertisers; will this strategy hurt their brand & ultimately generate in fewer prepaid calling card sales?
Before you rush to do the same as IDT is doing, consider for a moment what this will do to your brand’s image. How will your customers react to having advertisements played to them when making phone calls? Will you be able to offer your customers better rates because of the additional revenue made from the advertisements? Will the advertisements themselves offer value to your consumers or simply be a nuisance that they will not put up with?
We advise making sure you can answer these questions before doing anything to risk your brand. Brand awareness creates demand for your product & your brand can be your company’s most valuable asset!