Next week the 2008 CARTES & IDentification conference kicks off in Paris, France. CARTES is the world leading show for banking technologies & eTransactions & this year they are giving special attention to mobile & contactless payment solutions. This year’s event should be quite exciting for all involved given the high number of mobile & contactless payment solutions that have deployed in many countries & that went into prototype here in the United States.
We’ve been following the contactless payment industry for almost two years now & we continue to see an abundance of new contactless solutions develop. Combine contactless solutions to what has emerged in the mobile space these past 18-months with the introduction of smart phones such as Apple’s iPhone & I can assure you that contactless mobile solutions are closer in sight than many predicted.
Just last month, Juniper Research published a study titled, “Mobile Payment Markets: Contactless NFC 2008-2013”. Key points from this report include:
– By 2013, the global mobile subscribers with NFC phones will reach 700 million
– FeliCa-enabled phones riding on Japan’s NTT DoCoMo, KDDI, & SoftBank’s network dominate this market. Juniper estimates that roughly 50 million FeliCa NFC enabled phones have shipped to date.
– Juniper predicts that North America, Western Europe, & the Far East & China will be the dominate regions by 2013.
This Juniper study also reiterated some of my own concerns about the roadblocks that currently exist in this Near Field Communications (NFC) mobile market. The first & most obvious concern stated by Juniper was the lack of NFC phones on the market. The report also pointed to the lack of NFC readers installed at merchant locations as the second roadblock. An additional concern that I have is that consumers & merchants have yet to be properly educated on how NFC works. I dialogue with a number of smart & tech savvy people each day & I’ve realized that NFC is still an unknown technology. To my surprise, some of the people I dialogue with aren’t even familiar with the term NFC.
Hence the reason I am so delighted when I read reports that indicate that NFC trials here in the U.S. continue to show progress. One of the best examples & one that got a lot of attention was the NFC trial conducted with riders of the Bay Area Rapid Transit District (BART) in San Francisco. For four months (January 28 – May 30, 2008), BART riders were provided NFC equipped phones to pay for their transportation costs. These same NFC enabled phones allowed participants taking part in the trial to make payments at participating Jack in the Box restaurants & to download directions from NFC enabled posters inside BART terminals. Full results from the NFC trial with BART can be viewed in this Yahoo Finance article.
As more NFC trials are conducted here in the U.S., NFC will gain adoption by consumers. Retailers are already beginning to acknowledge the benefits associated with NFC payments & are favoring them over traditional Point of Sale (POS) swipe solutions.
I suspect as next week’s CARTES & IDentification show gets underway, we will see a growing number of devices & articles pointing to the market that exists for contactless mobile payment solutions.
VP Business Development
NetworkIP & Jaduka